Understanding the difference between Import and Domestic vehicles.
Brandy Werner • September 10, 2025
do you know what makes your import special?
Understanding the Difference Between Import and Domestic Vehicles
Werner’s Elite Auto is Central Iowa's premier Import Auto Specialists, redefining luxury automotive care by providing an Elite experience for owners of European and Asian autosFounded in 2020, Werner's Elite Automotive was born from a 24-year dream to provide truly exceptional service in the import car market. As a full-service auto center, we specialize and exclusively service European and Asian vehicles.
Passion for Cars. Devotion to You. At Werner's Elite Automotive, we believe you deserve more than just basic knowledge and ordinary service. From the moment you walk through our doors, we strive to make you feel like a part of the Werner's family. We’re here to redefine what luxury automotive care should be. Every service, every detail, every interaction reflects our unwavering commitment to precision, performance, and elevated standards.
At Werner’s Elite Auto, we often hear confusion around the terms import and domestic. Let’s clear it up: an import vehicle is any make or model originally designed or engineered outside the U.S.—though many are assembled right here in America. Take Honda, for example. While Japanese in origin, many of its vehicles are built in U.S. factories, combining global engineering with domestic production.
The distinction goes far beyond geography. It’s rooted in design philosophy, engineering priorities, and brand identity.
Domestic vehicles—produced by American manufacturers such as Ford, Chevrolet, and Dodge—typically emphasize a perceived lower acquisition cost with parts and service accessibility at your fingertips - but tend to have a shorter expected service life.
Asian imports, like Toyota, Honda, Nissan, Hyundai, and Subaru, are generally engineered for reliability, longevity, and low maintenance costs. Their focus is on practical functionality and proven technology. These vehicles are built to last—often becoming trusted companions passed down across generations.
European imports offer a different mindset altogether. Brands such as Audi, Jaguar, Land Rover, Porsche, and Volkswagen are renowned for their refined performance, advanced suspension systems, luxurious interiors, and cutting-edge technology. They lead in areas like driver assistance, safety systems, and engineering precision. However, this level of excellence comes at a premium—both in initial purchase price and ongoing maintenance. These vehicles require specialized parts, proprietary diagnostics, and technicians with deep brand-specific expertise.
This is where specialization
truly matters. Whether you drive a high-performance European model or a dependable Asian import, your vehicle deserves more than generic service. Technicians who specialize in specific brands develop an invaluable knowledge base, enabling them to recognize patterns, proactively solve issues, and apply precise, brand-specific strategies that extend the life and performance of your vehicle.
Understanding your goals as an auto owner is key. If you're aiming to protect your investment, reduce long-term costs, and drive a vehicle that reflects your individuality, an import may be the right fit. If you're looking for a short-term solution with a lower upfront price, a domestic vehicle might appeal—though rising domestic prices are beginning to narrow the gap.
No matter what you choose, do your homework. Every dollar you spend is a vote. Understand what the brand represents. Choose one that aligns with your values—and you’ll drive away confident you made the right decision.
Ready to experience the Elite difference? Call now to book your service.
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August means it's time to prepare your student for back-to-school. Whether they’re heading to college or starting a new school year, ensuring their car is in top shape is essential. Here’s a quick guide to get a vehicle ready: 1. The Basics: Proper maintenance not only helps avoid breakdowns but also enhances their driving experience and safety. Here are the basic items to address before heading back to school: • Oil Service: An oil change service is a must before long drives. • Tire Pressure: Proper inflation boosts fuel efficiency and safety. • Brake Lights: Ensure all lights are operational to avoid unsafe conditions and potential stops from law enforcement. • Fluid Levels: Top off coolant, brake fluid, and windshield washer fluid. • Climate Preparation: Ensure the coolant and windshield washer fluid are rated for the expected climate. • Battery Health: Test and clean any corrosion; replace if older than 5 years. • Emergency Kit: Stock with a first aid kit, jumper cables, and a flashlight. 2. Essential Dashboard Warning Lights to Watch For: Dashboard warning lights are more than just a display of colorful icons—they are crucial indicators of your vehicle's health and performance. Ignoring these warnings can lead to unexpected breakdowns, costly repairs, or even dangerous driving conditions. It's essential to be aware of what each light signifies. • Red Lights: Indicate critical issues needing immediate attention. • Yellow/Amber Lights: Signal warnings that require prompt action. 3. Plan for Regular Maintenance: For students, managing car maintenance goes beyond mere convenience—it's essential for their safety, well-being, and peace of mind as they balance academic and personal responsibilities. Failing to perform regular maintenance checks can result in various problems, ranging from minor inconveniences to significant safety risks. Safety First: Regular checks prevent accidents due to mechanical failures. • Peace of Mind: A well-maintained car lets you focus on studies. • Reliability: Consistent care extends your vehicle's lifespan. • Prevents breakdowns by catching issues early or addressing them proactively. • Save money on costly emergency repairs. We recommend consulting a brand specialist to determine the best maintenance schedule for your vehicle. Drive safe and enjoy the school year! Happy motoring!! Chris
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With May marking the start of summer driving, preparing for road trips is essential. Long-distance driving can be challenging, so having a vehicle maintenance checklist is key to ensuring a smooth journey. Battery Check Don’t get stranded with a dying battery. Ensure connections are tight and clean and have a professional battery test done for summer readiness. Since the average life of an acid battery is 5 years, replace it if it's past that date. Peace of mind is worth it! Wiper Blades and Fluid Check Inspect your wiper blades and refill the washer fluid as needed. Good visibility is essential for safe driving, especially with seasonal elements like dust, bugs, and rain. Replace any worn blades, including the rear if applicable! Top Off All Fluids Power steering, transmission, coolant, brakes, and engine oil are essential for your vehicle's reliability. Be sure to top off all fluids before your vacation! Repair Chipped/Cracked Windows Get chipped or cracked glass repaired ASAP. Small damage can quickly worsen and jeopardize your safety while driving or disrupt your plans. Brake Check Listen to your brakes; they're crucial for your safety. Test them by listening for odd sounds or vibrations when braking. If you hear grinding or screeching, get them inspected ASAP. AC Check Ensure your air conditioning is working well for your trip. If it’s not cooling properly, get it serviced before you head out! Tire Check Your tires are crucial for getting you from point A to point B. Inspect all four tires, including your spare, for bulges, gouges, nails, or cuts, and ensure the spare is properly inflated. Tires should be replaced at 3mm of wear and always follow your vehicle manufacturer’s recommendations for tire pressure, found on the driver’s side door jamb or in the owner’s manual. Under-inflated tires can generate excess heat and may become damaged on long drives. Roadside Emergency Kit Check Before heading out on the road, make sure your roadside emergency kit is stocked. Basic items like first aid supplies, batteries, a flashlight, booster cables, basic tools, gloves, emergency flares, and water are essential for any breakdown. With your vehicle checklist completed, you can enjoy your trip without worries. Preventing roadside emergencies keeps your travels smooth and enjoyable! Happy Motoring! -Chris
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